Marketing Officer Contrat : CDI

Il y a 1 month ago | Enseignement / Formation | Rabat | 11 Vues

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Entreprise

Mohammed VI Polytechnic University is an institution dedicated to research and innovation in Africa and aims to position itself among world-renowned universities in its fields The University is engaged in economic and human development and puts research and innovation at the forefront of African development. A mechanism that enables it to consolidate Morocco’s frontline position in these fields, in a unique partnership-based approach and boosting skills training relevant for the future of Africa. Located in the municipality of Benguerir, in the very heart of the Green City, Mohammed VI Polytechnic University aspires to leave its mark nationally, continentally, and globally.

Adresse

Lot 660, Hay Moulay Rachid, Ben Guerir 43150

Poste

Job Duties may include, but are not limited to:

  • Develop and follow up the marketing strategies of all the programs at Africa Business School
  • Develop the marketing strategy of Africa Business School and all its business units (learning, advisory and research)
  • Managing the marketing & communicayion budget in order to meet the student targets of ABS in the most cost-effective manner
  • Develop all promotional material (print & online) for ABS using internal resources and external agencies
  • Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective students and agents (advertising, direct mailings, newsletters etc)
  • Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
  • Represent ABS at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
  • Prepare an annual marketing report to facilitate strategic decision making by management.

Required Skills:

  • 3+ years of experience in marketing
  • Experience building complex marketing programs and reporting on the results
  • Wide knowledge and experience of consumer and b2b marketing
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce

Preferred Skills:

  • Strong communication skills
  • Strong organizational skills
  • Innovative & strong initiative

    Job Duties may include, but are not limited to:

  • Develop and follow up the marketing strategies of all the programs at Africa Business School
  • Develop the marketing strategy of Africa Business School and all its business units (learning, advisory and research)
  • Managing the marketing & communicayion budget in order to meet the student targets of ABS in the most cost-effective manner
  • Develop all promotional material (print & online) for ABS using internal resources and external agencies
  • Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective students and agents (advertising, direct mailings, newsletters etc)
  • Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
  • Represent ABS at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
  • Prepare an annual marketing report to facilitate strategic decision making by management.
  • Required Skills:
  • 3+ years of experience in marketing
  • Experience building complex marketing programs and reporting on the results
  • Wide knowledge and experience of consumer and b2b marketing
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
  • Preferred Skills:

  • Strong communication skills
  • Strong organizational skills
  • Innovative & strong initiative
Profile recherché

Required Skills:

  • 3+ years of experience in marketing
  • Experience building complex marketing programs and reporting on the results
  • Wide knowledge and experience of consumer and b2b marketing
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
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