Shopper Marketing Specialist Contrat : CDI

Il y a 1 month ago | Agroalimentaire | Casablanca | 25 Vues

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We are a multinational company, one of the leaders on foods & goods field, with a portfolio available in over 140 countries around the world through iconic household names.

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. We aim to drive success stories in our business field & through our workplaces around the world.

Our associates work with a diverse group of like-minded people, in an innovative & committed environment. What you do here will get noticed !


To enforce our team, we are looking to hire a Shopper Marketing Specialist.

As a Shopper Marketing Specialist, you will report to the shopper marketing manager and bring your support with the development of Trade & shopper Marketing long and short-term opportunities and strategies in category development by local market to achieve Volume and Net Sales targets.
The Shopper Marketing Specialist will play a key role in the implementation and monitoring of the shopper marketing strategies and priorities.


• Support Shopper marketing manager in developing category vision and cascade on channel level.
• Update Category Drivers with new products and initiatives launch.
• Generate new relevant shopper / channel insights.
• Support NPD launch preparation from Shopper marketing side: route to trade, selling story, OPEX KPIs.
• Ensure category development plans execution across the market.
• Analyze sell-out data from distributors/partners to detect opportunities to make a proposal to increase category & brand sales per channel/customer
• Design assortment and shelving guidelines per channel to increase Company and Category profit
• Best practices sharing and selling stories creation.
• Support Shopper marketing manager in developing promo strategy per channel based on brand objectives and company financial KPIs
• Lead deployment of the group Promo products – promo SKUs, promo bundles, plant promo offers
• Lead on going promotional analysis, identifying what to stop, start or continue to maximise promotional effectiveness for the group and its customers.
• Deploy the Group Operational Excellence approach in the covered market: assortment and distribution guidelines and opportunities, shelf placement standards, promotional execution, and efficiency.
• Roll out OpEx KPIs for the Group brands and ensure tracking and monitoring is in place.
• Report and Monitor trade marketing budget.
• Contribute to the key data to Annual Operation Plan (AOP).
• Negotiation skills towards external partners to focus on priorities while being within budget frame.

Profile recherché

We are looking for a candidate with:

  • Minimum bachelor’s in business, economics or marketing.
  • Minimum 2-3 years of experience in Trade Marketing/Sales within a proven record of working collaboratively across functions.
  • Good understanding of the FMCG industry /principles
  • knowledge of Marketing & Finance
  • Excellent proficiency with Excel and PowerPoint skills
  • Strong communication and collaboration skills
  • Cross-cultural sensitivity
  • English & Frensh fluency
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